Berkeley Chamber of Commerce News

Trusting your gut: Testing your decision-making instincts

Posted by Berkeley Chamber of Commerce on August 30, 2011 in Business Tips
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Do you know when you should trust your gut instinct when making a decision? According to Andrew Campbell and Jo Whitehead, “Our gut intuition accesses our accumulated experiences in a synthesized way, so that we can form judgments and take action without any logical, conscious consideration.”
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Trusting your gut: Testing your decision-making instincts