Pricing continues to be a hot topic in my line of work.
A few factors are prompting clients to look more carefully at their pricing strategies and price points.
The first is degree of competition. In retail, more and more U.S. banners are looking north of the border for growth. And in telecom, new entrants have put pressure on incumbents. One of the results is a re-examination of pricing by established players that are looking for new ways to maximize profits.