by Tom Feltenstein
You could open a marketing book, pick any page, pick a tactic, and give it a try. However, that’s not making marketing a way of life and it won’t get you to use promotional tactics in the most effective manner.
read more »
by Tom Feltenstein
You could open a marketing book, pick any page, pick a tactic, and give it a try. However, that’s not making marketing a way of life and it won’t get you to use promotional tactics in the most effective manner.
read more »
This is an event photo gallery. read more »
This is an event photo gallery. read more »
This is an event photo gallery. read more »
We are proud to present an exciting opportunity for your business! On June 7, 2012, we will be hosting a Mini Business Expo at the Redbank Club in Goose Creek in conjunction with one of our popular Business Mixers. This is an excellent platform to showcase your products and offerings in front of a captive audience of professionals, community and business leaders, elected officials and the general public. We will be providing heavy hors d’oeurves and refreshments to make the day more relaxed and special. read more »
The Berkeley Chamber will be holding our annual Salute to Small Business luncheon in August. Each year the Chamber recognizes small businesses by promoting the different areas of achievements they have accomplishment, last year it was businesses that diversified their products and/or services. Small Business is truly the backbone of America and exemplifies entrepreneurship, determination, leadership and commitment. This year, we want to recognize your business and its outstanding accomplishments and contributions to our community. read more »
The acquisition of instagram by Facebook for $1 billion in cash or stock is a hot story. From Stanford graduates to millionaires in just a couple of years. Students and entrepreneurs may be tempted to read about Instagram and take some of the wrong lessons from their rise. Mike Marasco and Todd Warren discuss 3 areas where instagram was masterful.
During a period of rapid growth two years ago, principals at Modea, a digital advertising agency in Blacksburg, Virginia, realized that they needed a more effective employee onboarding program to get new recruits up to speed quickly. “When you grow fast, you need people to come in and produce quickly,” says Aaron Herrington, co-founder of Modea. read more »
“Assertive or competitive qualities are usually associated with men, and are thought to be essential for successful leaders. But for women, they can be a landmine,” says Daina Middleton, the global CEO of Performics. Add in what you’re wearing, bad hair days, or just looking tired and that distorts the impression even more.
The Leadership Berkeley Class of 2012 has begun with an outstanding group of professionals. The Berkeley Chamber of Commerce announced the names of the participants last week. read more »
(MONCKS CORNER, SC) — The Berkeley Chamber of Commerce continues to encourage people to consider patronizing local businesses when making purchases. The Chamber launched a new webpage outlining “10 Reasons to Buy Local” on their website, www.berkeleysc.org. read more »
Check out this neat article about our ELN program and speaker Noah Everett. If you attended this program, please tell us what you thought of Noah’s presentation! read more »
Every day, your to-do list seems to grow. And in this business climate of information overload and constant interruptions, it has become increasingly difficult for small business owners to get anything accomplished. Not to mention, instead of technology increasing your productivity, it often seems to weigh you down. How are you supposed be proud of what was accomplished today and not just be frustrated? read more »
You’re thinking about bringing a PR firm in to help your new start-up—but you’re wondering just what goes into the secret inner workings of public relations. What, exactly, is that PR firm going to be doing for you, anyway? read more »
Never let these phrases pass the lips of your customer service team. Almost nothing leads to a customer service meltdown more quickly than the use of one particularly offensive phrase. You know it. Heck, we all know it. I don’t really even need to write it. However, just in case you’ve been hiding-out in a California commune or were raised in upper Albania, here it is: read more »
All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the customer buying process (view from the customer). read more »
You’re at the starting block and ready to jump into entrepreneurship. Turning an idea into a business requires a lot time, effort and money so just because it’s good – or even great – doesn’t mean you have to pursue it. This entry is about the power of planning to help you get at the idea that’s right for you, no matter how many twists and turns there may be in the journey. read more »
This is an event photo gallery. read more »
This is an event photo gallery. read more »
