Berkeley Chamber of Commerce News

How Entrepreneurs Can Conquer Fear of Selling

Posted by Berkeley Chamber of Commerce on June 8, 2011 in Business Tips
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It may be the hidden epidemic that’s driving high business failure rates: Owners who hate selling.

So says Julie Steelman, author of the new book The Effortless Yes: Get the Sales You Want & Make All You Need. Women in particular, she says, are reluctant to sell and find it distasteful. They’re either afraid to ask for business or just plain hate selling.

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How Entrepreneurs Can Conquer Fear of Selling