Marketing

Small Business Saturday

Posted by Berkeley Chamber of Commerce on November 13, 2014 in Announcements , Marketing , Member News , News , Opportunities
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Small Business SaturdayBerkeley Chamber of Commerce is continuing its promotion for the “Buy Local” initiative to help generate more revenue for local businesses. Saturday, November 29th is Small Business Saturday. The ultimate goal is to emphasize the importance of buying local and the positive economic impact it has on both residents and businesses. For the week of November 24th-November 29th, the Chamber will promote discounts of our members on a daily basis. We will also be promoting additional specific deals for each day of the week in honor of the campaign. The Chamber hopes it will become second nature for everyone to “think locally” when considering a new purchase. We are encouraging all shoppers and local businesses to Shop Small and Buy Local. For more information how your business can support this initiative please contact the Chamber.

See participating merchants

10 Intriguing Facts About Berkeley County

Posted by Berkeley Chamber of Commerce on September 30, 2014 in Marketing , News
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Berkeley County is not only the biggest and fastest growing county in South Carolina, it is also a pretty fascinating place that is rich in history. While this is by no means a complete list, we’ve included ten facts, some bizarre, about the area which first established itself as a county in 1882.

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Googlefest Grows to Two Days – Free Workshops Coming in June

Posted by Berkeley Chamber of Commerce on May 2, 2014 in Community Events , Education , Marketing , Member News , News
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Googlefest Grows to Two Days - Free Workshops Coming in JuneBERKELEY COUNTY, S.C. – Teachers, small business owners, non-profit employees, veterans and emergency preparedness officials from across South Carolina will arrive in the Lowcountry for the state’s first two-day GoogleFest on June 17th and 18th. The third annual conference is free and open to the public at Trident Technical College.

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How to add events to our Community Events Calendar

Posted by Berkeley Chamber of Commerce on June 17, 2013 in Business Start-up , Business Tips , Community Events , Marketing , News , Productivity
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It’s FREE to add an event!

The Chamber has a new community events calendar.  The calendar is being promoted on berkeleysc.org, visitberkeleycounty.com, and all of our social media.  We encourage you to enter your events free of charge.  To enter an event, go to http://berkeleysc.org/chamber/community-events/ .

  1. Click “Add Your Event”
  2. Enter the Venue.  If the venue is already on file then you will not have to provide details.  If this is the first time this venue has been used, then you will need to enter the address into our database by clicking “Add New”.
  3. Complete each area of the submission form in the order presented.  You will not be able to skip around.
  4. Include a photo or video (optional)
  5. Enter your contact information
  6. Click Submit
  7. Your event will be reviewed and will appear on the calendar within 2 days.  You will receive an email confirmation.

Get Started Now

Berkeley County is Booming

Posted by Berkeley Chamber of Commerce on May 11, 2013 in Government Affairs , Marketing , News , Tourism
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New census estimates show the tri-county area was the 12th-fastest-growing metropolitan area in the nation. Berkeley and Dorchester counties made a top-100 list of fastest-growing U.S. counties. Berkeley County saw the most growth in the region, and grew faster than all but several dozen counties in the nation, adding nearly 12,000 residents in the course of 27 months.

Elaine Morgan, executive director of the Berkeley Chamber of Commerce, said the chamber’s national ad campaign touting what the county has to offer may have contributed. “I think we’re doing a good job of getting out how great Berkeley County is,” she said. “It’s a beautiful place with great natural resources, and once you come, you usually want to come back.”

http://www.postandcourier.com

Local Store Marketing: Chamber of Commerce

Posted by Berkeley Chamber of Commerce on January 14, 2013 in Business Start-up , Marketing , Membership , Networking , News
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Joining and becoming active in your local chamber of commerce is an excellent way to increase your store’s visibility within your local business area.  In addition to meeting a number of key local business contacts who can turn into group sales and individual patrons of your store, your chamber of commerce offers inexpensive advertising programsthat place your store front and center with the chamber’s membership.

Attending as many chamber events in your community as possible enables you to get to know the other businesses in the area and stay top-of-mind with key networkers.  The time commitment is negligible throughout the year, but the payback can be quick since most chamber members share the same trade area as you and are very well-connected throughout it.
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Coordinating the 2013 Berkeley County Magazine

Posted by Berkeley Chamber of Commerce on December 10, 2012 in Community Events , Marketing , Membership , News , Tourism
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We are in the process of coordinating our upcoming Berkeley County Magazine.  Since the first publication, the Chamber has received compliments on this high end magazine.  The deadline to submit articles and ads is 12/31/12.

This year we are looking for what makes Berkeley County unique along with innovating programs and projects.  We will also be including a few testimonials on why you located your business here in Berkeley County.

If you have suggestions, please write a description along with contact information.  If you have any questions, please contact us at the Chamber Office.

Local Store Marketing: Employee Recognition

Posted by Berkeley Chamber of Commerce on November 11, 2012 in Business Tips , Human Resources , Marketing , News
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Looking for a way to invigorate your store staff and sales?

Employee peer recognition is often more influential among your workers than achieving actual prizes or monetary rewards.  Developing ongoing peer recognition programs will keep your employees excited about their jobs and their enthusiasm will translate into continual sales growth for your store. In other words, happy employees mean happy customers.
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Know Thy Customer….Or At Least Be Able to Reach Them!

Posted by Berkeley Chamber of Commerce on October 11, 2012 in Business Tips , Marketing , News
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The conversation usually starts like this:

“So, do you know your customer?”

“Of course, I know my customers, most by name”

“Great, let’s communicate to them that you have a sale this weekend”

“[cricket sounds]”

Call me a pragmatist, but this is a typical conversation with a small business operator. They may know their customers but challenge them to put that into action, and many are woefully lacking in customer data. They know their customers, but they have no way of being able to communicate with them. So, they sit and wait for customers to come to them or spend a disproportionate amount of their money advertising.
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Local Store Marketing: Charities

Posted by Berkeley Chamber of Commerce on July 10, 2012 in Business Tips , Marketing , News
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Local Store Marketing: CharitiesSome of the local store marketing strategies that I have highlighted over the past year are designed to increase awareness and sales for your brand, others because it’s the right thing to do. Working with charities over a period of time enables you to give back to the communities in which you are located, in addition to creating a sales opportunity at the store level.
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