(Berkeley County, SC) – The Berkeley Chamber of Commerce announced today that the county has experienced an 8% increase in revenues generated from overnight stays. This news comes just as the Berkeley Chamber launches its new website dedicated solely to tourism marketing: www.visitberkeleycounty.com. “We work hard to maximize our marketing dollars” says Elaine Morgan, CEO of the Berkeley Chamber of Commerce, “we carefully analyze data collected from our hotels and attractions to see exactly who is visiting Berkeley County and tailor our efforts toward specific niche markets. According to Morgan, the new Chamber tourism website will help boost Berkeley County’s overnight stays even further. This new, easy to navigate site is designed to not only showcase Berkeley County, but also help place the area on a level playing field with other more popular tourist destinations. “Berkeley County has a lot of appeal, some of which can be missed when a potential visitor views a dynamic website from another destination,” explains Morgan, “Our new tourism website really highlights all of Berkeley County’s diverse offerings. We feel if we can keep improving the methods we use to target and communicate our message, tourism will continue to grow. We’re very excited about the potential new prospects we might attract.” Even prior to the release of this website, the Berkeley Chamber’s marketing efforts may be paying off more than expected. In addition to the 8% increase, Berkeley County Government has indicated that number of overnight stays for this quarter may already be on the rise. The Berkeley Chamber also recently received the new Berkeley County magazine, which will be placed in all hotel rooms in Berkeley County and distributed both locally and nationally at various trade shows and conferences. For more information about the new tourism website or to request a Berkeley County magazine, please call the Chamber at (843) 761-8238.
About Berkeley Chamber of Commerce
The Berkeley Chamber of Commerce is the leading voice of business and tourism in Berkeley County. Progressive industries; world renowned natural beauty; historical landmarks; lakes and rivers; and vibrant recreation mixed with shopping and locations which have been the back drop for major motion pictures all make Berkeley County a center for “the good life”. For general and business information, visit www.berkeleysc.org; for tourism and vacation information, visit www.visitberkeleycounty.com.