Has your branding strategy changed since your business was in its initial start-up phase? More importantly, should it?
A recent study published in the Journal of Brand Management concludes that the life of your brand goes through stages. Study authors Mari Juntunen, Saila Saraniemi, Milla Haittu and Jaana Tähtinen of the University of Oulu, Finland looked at small- and medium-sized businesses and research in the field of corporate branding and concluded that that not only should your branding evolve, it must match your current stage of growth.
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