Berkeley Chamber of Commerce News

A Blueprint for Branding a Business at Every Stage

Posted by Berkeley Chamber of Commerce on July 26, 2011 in Marketing
Comments Off on A Blueprint for Branding a Business at Every Stage

Has your branding strategy changed since your business was in its initial start-up phase? More importantly, should it?

A recent study published in the Journal of Brand Management concludes that the life of your brand goes through stages. Study authors Mari Juntunen, Saila Saraniemi, Milla Haittu and Jaana Tähtinen of the University of Oulu, Finland looked at small- and medium-sized businesses and research in the field of corporate branding and concluded that that not only should your branding evolve, it must match your current stage of growth.
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A Blueprint for Branding a Business at Every Stage