If you’re like most new business start-ups, you don’t want to waste money on expensive marketing campaigns. What you do want is a unique selling position. And quick.
One of my clients is struggling to find her unique selling point. She wants to get her business up and running quickly, but she hasn’t found that aspect that differentiates it from other similar businesses. She needs to determine her unique selling point (USP), and isn’t sure how to go about it.
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