Berkeley Chamber of Commerce News

5 Steps To Determine Your Unique Selling Point

Posted by Berkeley Chamber of Commerce on April 21, 2011 in Business Tips , Marketing
Comments Off on 5 Steps To Determine Your Unique Selling Point

If you’re like most new business start-ups, you don’t want to waste money on expensive marketing campaigns. What you do want is a unique selling position. And quick.
One of my clients is struggling to find her unique selling point. She wants to get her business up and running quickly, but she hasn’t found that aspect that differentiates it from other similar businesses. She needs to determine her unique selling point (USP), and isn’t sure how to go about it.

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5 Steps To Determine Your Unique Selling Point